Ways To Increase Sales Productivity

Increase Sales With Incentive Programs

Implementing incentive programs can help increase the revenue of your business. Rewards that are tailored to the requirements of sales representatives are highly motivating. Analytics can help you choose incentives that motivate each rep. Here are some suggestions to design effective sales incentives. They’ll certainly boost the profits of your company! Let’s get started! Here are some tips to increase sales through incentives.

Sales incentives can be a motivator for sales
Sales incentive motivations vary in terms of type and level of reward. Cash sales incentives are not uncommon however some companies have gotten creative and have reimagined the concept. Non-cash incentive options include dining experiences, concert tickets, and sporting events. Employees will be motivated by a variety of factors so don’t limit your options and think outside the box when you offer sales incentives. These suggestions can help you motivate your employees to reach your personal goals.

Recognition of a salesperson’s performance is a powerful motivating tool according to a new study conducted by the Incentive Research Foundation. Top companies often give employees virtual trophies, points-based company awards ceremonies or other types of recognition. While these are effective motivational tools however, they may not be effective for less successful employees. Harvard Business Review found that small, frequent rewards were more effective then annual bonuses. Incentives should be tailored to the specific requirements and preferences of each salesperson.

Individual reps will be motivated by rewards
One method to motivate sales reps is to build incentives around their intrinsic motivations. Sales reps are motivated to meet goals and set metrics, and rewarding them with time off can encourage the achievement of a better balance between work and life. Time off reminds reps that there are more important things in life than working. They also have the opportunity to spend more time with their families. If your company offers time off for reps they’ll appreciate having the opportunity to enjoy some time off.

SPIFs are another way to encourage your team. SPIFs can motivate your team members to work harder and raise money for charity. These incentives are especially helpful during the holidays and following natural catastrophes. Additionally they can be used to earn paid time off. Here are some incentive ideas:

Analytics-based rewards that target
Marketing at the top of the funnel is becoming more competitive. However, incremental sales can still be made through discounts and rewards. Through activating discounts and rewards early in a prospective consumer’s buying journey marketers can utilize these offers as a way to draw attention. There is no denying the power of the psychology of “getting the best deal.”

Personalizing rewards for individual reps
For the best results Personalizing rewards for individuals should be part of the norm for all teams in the organization. Making rewards personal is easy and the benefits are worth the effort. For instance, a global shipping company utilized machine learning to increase the accuracy of forecasts by 15 percent. Another pharma company in an extremely volatile market compensated its sales representatives for the quality of their actions. To do this, the company developed insights into rep performance and recommended selling techniques. It also paid reps according to whether they were able to follow through.

Other options for rewarding individuals who are selling more include offering them tickets to live events. Season tickets as well as one-off tickets to major sporting events are available to top agents. You can also offer your top sellers backstage and VIP tickets to their most cherished concert. There are many ways to reward top-performing agents. No matter their industry there are numerous ways to reward top performers.