Marketing Tactics To Increase Sales

Increase Sales With Incentive Programs

Implementing incentive programs can help boost the sales of your company. Rewards that are customized to the needs of sales reps are highly motivating. Analytics can help you determine incentives that motivate each rep. Here are some guidelines to create effective sales incentives. These sales incentives will improve your company’s bottom-line! Let’s get started! Here are some tips to boost sales through incentives.

Sales incentives motivators
Sales incentives may be of different kinds and levels of reward. While traditional cash sales incentives are very common however, some companies have become creative and reimagined the concept. Non-cash sales incentives can range from dining experiences at fine restaurants as well as tickets for concerts and sporting events. Employees are likely to be motivated by a variety of reasons, so think outside of the box and think about innovative sales incentives. Incorporate these ideas into your sales incentive program and your employees will be motivated to reach their personal goals!

According to an Incentive Research Foundation study, public recognition of salespeople’s efforts can be an effective motivational factor. Top companies frequently award employees virtual trophies, points-based awards ceremonies or other types of recognition. These are often highly motivating tools. However, they might not work for employees who are less successful. Harvard Business Review found that smaller and more frequent rewards were more effective than annual bonuses. Incentive programs should be tailored according to the specific needs and preferences of each salesperson.

Rewards that are personal motivators to individual reps
A great way to motivate sales reps is to build incentives that are based on their intrinsic motivations. Sales reps are driven by reaching goals and metrics. The reward of time off will encourage them to maintain a better balance between work and life. Time off reminds reps that there are more important things in life than working. It also allows them to spend more time with their families. If your company offers reps with time off, they’ll appreciate the opportunity to enjoy some time off.

Another method to inspire your team is to provide SPIFs. These incentives can encourage team members to be more productive and raise more funds for charity. These incentives are especially beneficial during the holiday season and after natural disasters. Additionally, they can also be used to earn paid time off. Here are some ideas to encourage employees:

Rewards based on analytics targeted at
While top-of-funnel advertising is increasingly competitive it is possible to increase sales made through discounts and rewards. By triggering discounts and rewards earlier in a prospective buyer’s journey to purchase, marketers can use these offers as magnets. There is no doubt about the power of the psychology of “getting bargains.”

Personalizing rewards for individual reps
For best results, personalizing rewards for individual reps should be a part of the norm for all teams in the organization. The hurdle to personalizing rewards is minimal, and the benefits far outweigh the effort. For example a shipping company in the world has used machine learning to increase the accuracy of forecasts by 15 percent. Another pharma company in an extremely volatile market has compensated its sales reps for the effectiveness of their actions. It used data to evaluate rep performance and recommend selling actions. And it rewarded them according to whether they adhered to the recommendations.

Other options for personalizing rewards for individuals to boost sales include providing them with tickets to live events. Top performers can receive season tickets, or tickets to major sporting events. You could also give top performers tickets for backstage or VIP tickets to their favorite performances. There are numerous ways to reward top-performing agents. No matter their industry there are many ways to reward top performers.