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Increase Sales With Incentive Programs

If you’d like to generate more revenues for your company You can boost your sales performance by setting up incentive programs. Sales reps are motivated by rewards that are customized to their needs. Using analytics, you can create rewards that are personally motivating for each rep. Here are some tips to design effective sales incentives. These sales incentives will increase your company’s bottom-line! Let’s get started! Below are some suggestions to increase sales using incentives.

Motivators for sales incentives
Sales incentives can come in different types and levels reward. Although traditional cash sales incentives are popular however, some companies have become innovative and have reimagined the idea. Non-cash sales incentives range from gourmet dining experiences as well as tickets for concerts and sporting events. Employees will be motivated by many reasons, so don’t be limited in your options and think outside of the box when it comes to offering sales incentives. These suggestions can help you inspire your employees to reach your personal goals.

The public recognition of salespeople’s efforts can be a powerful motivational tool according to a recent study conducted by the Incentive Research Foundation. Top companies often give employees virtual trophies, points-based awards ceremonies, and other types of recognition. These can be very motivating tools. However, they may not work for employees who are less successful. Harvard Business Review found that smaller, more frequent rewards were more efficient than annual bonuses. The needs and preferences of each salesperson should be considered when designing incentives.

Rewards that are motivating to individual reps
An effective method to motivate sales reps is to design incentives that are based on their core motivations. Sales reps are motivated by achieving goals and metrics. Giving them time off will encourage them to maintain a better balance between work and life. Reps are reminded that there are many more important things to be doing than work. They can also spend more time with their families. Reps will appreciate the opportunity to take time off work if it is available.

SPIFs are a different way to encourage your team. SPIFs can motivate your team to do their best and raise money for charity. These incentives are especially beneficial during the holidays and following natural catastrophes. They can also be used to get paid time off. Here are some ideas for incentives:

Aiming rewards based upon the data
Although top-of-the-funnel advertising is becoming increasingly competitive and ad-hoc sales can be generated by discounts and rewards. By triggering discounts and rewards early in a prospective consumer’s buying journey marketers can make use of these offers as magnets. The psychological effect of “getting the bargain” is powerful.

Individualized rewards for individual reps
For best results Personalizing rewards for individual reps should be part of the standard for teams across the organization. The hurdle to personalizing rewards is minimal and the benefits outweigh the effort. For example an international shipping company made use of machine learning to improve forecast accuracy by 15 percent. Another pharmaceutical company operating in an extremely volatile market has compensated its sales representatives for the quality of their actions. To achieve this, it created insights into reps’ performance and recommended selling actions. It paid them according to whether they adhered to the recommendations.

Other ways to personalize rewards for individuals to boost sales include giving them tickets to live events. Season tickets and one-off tickets to big sporting events can be given to agents who are the best performers. You could also give top performers tickets to the backstage or VIP section of their top performances. There are many ways you can reward top performers in your agents. Whatever their field there are a variety of ways to reward top performers.