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Increase Sales With Incentive Programs

Implementing incentive programs can help increase revenue for your business. Rewards that are tailored to the requirements of sales representatives are extremely motivating. Analytics can help you choose incentives that are motivating for each rep. Here are some suggestions to create effective sales incentives. These sales incentives will increase your company’s bottom-line! Let’s get started! Listed below are some tips to improve sales by using incentives.

Motivators for sales incentives
Sales incentives are based on motivations that vary in terms of their type and the amount of reward. While traditional cash sales incentives are very popular however, some companies have become inventive and have reimagined this concept. Non-cash sales incentive range from gourmet dining experiences to concert tickets to sporting events. Employees will be motivated by a variety of factors so don’t limit your possibilities and think outside the box when you offer sales incentives. Implement these tips into your sales incentive program and your employees will be motivated to achieve their personal goals!

Recognizing a salesperson’s performance is a powerful motivating tool according to a new study conducted by the Incentive Research Foundation. Top companies often award employees virtual trophies, points-based company awards ceremonies and other forms of recognition. While they can be effective tools to motivate employees however, they may not work for less successful employees. Harvard Business Review found that small frequent rewards were more effective then annual bonuses. Incentives should be tailored to the particular requirements and preferences of each salesperson.

Individual reps will be motivated by rewards
One way to motivate sales reps is to design incentives that are based on their core motivations. Sales reps are motivated to meet their goals and measure and rewarded with time off will encourage the achievement of a better balance between work and life. Time off reminds reps that there are more important things to do than working. It also allows them to spend more time with their families. If your company provides time off for reps they’ll appreciate having the opportunity to enjoy some time off.

Another method to motivate your team is to provide SPIFs. These incentives can encourage employees to be more efficient and raise more money for charity. These are especially beneficial after natural disasters or during the festive season. They can also be used to earn paid time off. Here are some ideas for incentives:

Rewards based on analytics that target
While top-of-the-funnel marketing is becoming more competitive and ad-hoc sales can be generated by discounts and rewards. By activating discounts and rewards at the beginning of a prospective consumer’s buying journey, marketers can use these offers to attract customers. There is no doubt about the power of the psychological aspect of “getting bargains.”

Individualized rewards for reps
For the best results For the best results, personalizing rewards for each individual reps should be part of the standard for teams across the organization. The hurdle to personalizing rewards is not too high, and the benefits far outweigh the effort. For instance an international shipping company made use of machine learning to increase the accuracy of forecasts by 15 percent. Another pharmaceutical company that operates in highly volatile markets has rewarded its sales reps for quality actions. The company used data to analyze reps’ performance and suggest selling actions. And it rewarded reps based on whether or not they followed through.

You can also provide tickets to live events as rewards for individual reps to boost sales. Top-performing agents can receive season tickets or tickets for big sporting events. You can also reward your top performers with backstage and VIP tickets to their favorite concerts. There are many ways to reward top performers in your agents. No matter their industry there are many ways to reward top performers.